Friday, September 18 2026

一平方米即可开店?库迪推COTTI Express店中店模式引发联营商担忧

在大众认知里,连锁咖啡门店通常需要一定的空间来摆放桌椅和储存货物,规模不会太小。然而库迪近期宣布推出便捷店型“COTTI Express”,以店中店模式将最小开店面积压缩至一平方米,投资和盈亏平衡点都大幅降低。实际上,Manner与链家、Tims与中石化易捷等品牌早已尝试类似合作。这种模式虽能低成本快速扩张,却也引发联营商对内部竞争、便利店自有咖啡品牌挤压以及品控食安等问题的担忧。店中店究竟能否帮助品牌抢占更大市场,仍需时间检验。 [more…]

陆正耀携库迪咖啡重返赛道,福州首店落地并赞助阿根廷国家队

离开瑞幸后历经趣小面、舌尖英雄两次不算成功的餐饮创业,陆正耀最终还是回到了他最熟悉的咖啡战场。全新品牌库迪咖啡(COTTI COFFEE)首店正式落户福州IFC,主打全时段餐饮,覆盖咖啡、烘焙、简餐与酒水。核心团队多来自瑞幸、神州系,法定代表人已变更为前瑞幸CEO钱治亚。首店开业之际,库迪还宣布成为阿根廷国家队中国区赞助商。这家被寄予厚望的咖啡新军,能否成为陆正耀的翻身之作,又能否为中国咖啡市场再添一员大将,值得持续关注。 [more…]

半月内设立14家分公司,陆正耀率库迪咖啡快速扩张对标瑞幸

库迪咖啡在短短半个月内于全国9个中心城市新设13家分公司,展现出陆正耀团队重返咖啡赛道的迅猛势头。品牌以福州首店为起点,高调赞助阿根廷国家足球队,并定下三年万店目标。目前小程序已上线近60款产品,涵盖咖啡、茶饮、冰萃等品类,其中不乏瑞幸爆款的身影。门店模型分为标准店与迷你店两种,前者兼容餐食与酒吧场景。然而,全时段多功能服务尚未完全落地,餐食酒类仍未上线。库迪能否用瑞幸的“魔法”战胜瑞幸,值得持续关注。 [more…]

陆正耀再战咖啡市场:库迪咖啡能否开辟全新赛道?

瑞幸咖啡创始人陆正耀再度出手,筹划推出全新咖啡品牌库迪咖啡(Cotti Coffee),引发行业关注。库迪咖啡由王百因担任法定代表人,但陆正耀被指为实际操盘人。品牌名称源自意大利脆饼干Biscotti,寓意咖啡与休闲的结合。库迪咖啡计划采用标准店与迷你店两种模式,提供全时段餐饮服务,涵盖咖啡、餐食、小吃和酒水,意图融合瑞幸与星巴克的优点,开辟新赛道。陆正耀此次回归能否成功,值得期待。 [more…]

陆正耀再战咖啡赛道:库迪咖啡上海首店落地虹桥,万店目标加速推进

离开瑞幸后,陆正耀携原核心团队打造的新品牌库迪咖啡(Cotti Coffee)正式亮相上海,首店选址天会HQ(原凌空SOHO),与星巴克、瑞幸、Manner等品牌同场竞技。库迪咖啡以全直管联营模式快速扩张,目前已进驻40余城市,并提出三年万店、甚至提前至2023年6月完成万店的目标。产品线上,除了常规咖啡,还推出马黛茶系列等限定饮品,定价在9.9至18.9元之间,直接对标瑞幸爆款。前街咖啡等精品咖啡品牌亦关注这一赛道变化。咖啡行业竞争正因疫情管控消退而加速,陆正耀的大手笔布局将给星巴克和瑞幸带来怎样的压力,值得持续关注。 [more…]

特步申请注册特咖啡商标,体育品牌跨界咖啡赛道再添新玩家

继李宁推出宁咖啡之后,又一家体育用品企业开始布局咖啡市场。企查查信息显示,特步(中国)有限公司已申请注册多枚咖啡相关商标,涵盖餐饮住宿、方便食品、广告销售等类别。近年来,从茶饮品牌到中药老字号,再到教育企业和科技巨头,跨界做咖啡的案例层出不穷。特步此番入局,究竟是延续门店体验创新的思路,还是意在开拓全新业务版图?本文将梳理特步的咖啡布局动向,并回顾近年来各行业品牌跨界咖啡的典型案例。 [more…]

鹿角巷团队转战咖啡赛道:虎闻咖啡以10元拿铁入局平价市场

2023年开年,咖啡市场便以低价策略拉开战幕。CoCo都可全国2200余家门店将美式降至3.9元,库迪咖啡推出9.9元起促销,而由鹿角巷核心团队打造的虎闻咖啡也获得融资,以10元和13元两档定价切入平价赛道,并计划借力原有海外代理网络优先布局东南亚。虎闻咖啡能否成为咖啡界的蜜雪冰城?本文将从品牌背景、门店模式、产品策略及市场趋势等角度展开分析。 [more…]

库迪咖啡进军韩国首尔,国内门店破5000家背后闭店数攀升

库迪咖啡近日被网友发现在韩国首尔江南区开设直营门店,同时国内第5000家门店在北京三里屯SOHO开业。从2022年10月福州首店到如今5000家规模,库迪以每月超500家的速度狂奔,但快速扩张背后,8.8元促销补贴一旦停止,杯量便受冲击,今年闭店数已达332家,近90天新关152家。有网友将其与已在新加坡布局12家直营店的瑞幸对比,韩国咖啡市场份量大、售价低、选择多、分布密集,外来品牌能否立足尚待观察。前街咖啡关注行业动态,为您解析库迪出海与扩张背后的挑战。 [more…]

陆正耀携库迪咖啡押注体育营销,冠名成都马拉松能否突围?

库迪咖啡自首店开业以来动作频频,先是成为阿根廷国家足球队中国区赞助商,紧接着又冠名2022年成都马拉松。这家由原瑞幸咖啡创始人陆正耀和钱治亚联手打造的新品牌,正试图借助顶级体育赛事快速建立市场认知。与此同时,库迪咖啡公布了三年万店计划,目前已在全国多地落子布局。本文梳理其体育营销路径与扩张策略,并附上前街咖啡的专业资讯渠道,供咖啡爱好者深入了解行业动态。 [more…]

库迪咖啡APP突遭苹果商店下架,官方回应称版本升级正恢复上架

瑞幸调整9.9元优惠券规则后,不少消费者转而选择库迪的8.8元折扣,库迪近期因此成为许多咖啡爱好者的首选。然而,有网友发现苹果App Store已无法下载库迪咖啡APP,系统提示开发人员已移除该应用。这一突发情况引发广泛猜测,有人担忧库迪经营出现问题,也有人将其与梅西香港友谊赛风波联系起来。库迪官方微博随后回应称,APP因版本升级正在恢复上架中,建议用户先通过微信小程序下单。本文将梳理事件经过、网友反应及官方回应,并回顾库迪近期的一系列动作。 [more…]

瑞幸马来西亚双店齐开,菜单缩水与价格战考验海外第二站

瑞幸咖啡正式进军马来西亚,双威金字塔与吉隆坡绿盛世大厦两家门店同日开业,被视为继新加坡之后的第二个海外市场。开业首日吸引不少消费者排队尝鲜,8至17令吉的定价配合新用户2.99令吉首杯优惠,看似延续了国内的低价策略。然而热度之下,本地网友对性价比提出质疑,库迪、星巴克与本土品牌Zus早已盘踞市场;更令国内粉丝意外的是,橙C美式、陨石拿铁等热销款并未出现在当地菜单中。门店数量偏少、产品选择保守,瑞幸能否在劲敌环伺的马来西亚站稳脚跟,成为各方关注焦点。 [more…]

库迪三年拟铺五万家便捷店,与瑞幸的网点争夺战升级

库迪咖啡近日公布了一项野心勃勃的扩张方案:下半年新增8000家便捷店,三年内达到5万家门店规模,力图实现“百米之内有库迪”的布局。然而截至7月底,其实际营业门店不足7000家,与目标尚有距离。与此同时,瑞幸以突破2万家门店的体量展开反击,通过密集布点遏制库迪增长。双方从9块9价格战转向点位争夺,这场同根相煎的竞争将如何演变?本文梳理了两大品牌的门店博弈、策略调整及对行业的影响。 [more…]

Pros and Cons of Drip Bag Coffee | How to Brew Jamaican Blue Mountain No. 1 Drip Coffee Bags? What Are the Wrong Ways to Brew Filter Coffee Bags?

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). Drip bag coffee is loved by coffee enthusiasts for its convenience, so many novice coffee lovers who have just started using drip bag coffee ask Front Street Coffee (FrontSt [more…]

Drip Coffee Bags | How acidic is dark roast Brazilian drip black coffee? How to brew Mandheling, Yirgacheffe, and Brazilian drip coffee?

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans are constantly increasing. As a store focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also aims to spread coffee culture. If everyone [more…]

A Complete Overview of Classic Coffee Varieties Worldwide: Chinese-English Name Comparison and Detailed Flavor and Taste Differences

The world of coffee is rich and varied, from the mellow depth of Mandheling to the elegance of Blue Mountain, from the intensity of espresso to the refreshing coolness of iced coffee—each has its own unique flavor personality. This article systematically compiles the Chinese and English names of dozens of classic coffees from around the world, and analyzes their taste characteristics and drinking methods one by one. Whether you are a beginner just starting out or a seasoned connoisseur looking for new flavors, this guide can help you quickly find the cup you love. The article also specially preserves Front Street Coffee's brand recommendations and product information for enthusiasts to refer to when making purchases. [more…]

Drip bags vs instant coffee | Which is better: pour-over drip coffee bags or instant coffee? Is there a big difference in flavor and mouthfeel between drip coffee bags and hand-brewed coffee?

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans have been steadily increasing. As a shop focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also wants to spread coffee culture. If everyone [more…]

Specialty Drip Bag Coffee Recommendations | Can Drip Bag Filter Coffee Be Rebrewed? What Are the Precautions for Brewing Drip Bag Black Coffee? Does Drip Bag Coffee Taste Good?

Drip bag coffee is a very convenient way to brew coffee. All you need is a drip bag, hot water, and a cup, and you can get a delicious cup of black coffee. You might ask, "Why is drip bag coffee compared to a simplified version of pour-over coffee?" Because drip bag coffee is made by grinding fresh coffee beans into the appropriate coffee [more…]

Characteristics of Decaf Coffee Beans | Where Does Decaf Coffee Come From? What's the Difference Between Decaf Coffee and Regular Coffee? How Is Caffeine-Free Coffee Made?

As people pursue health, many drinks marketed as sugar-free and low-fat have appeared in everyone's life. Coffee, as one of the world's three major beverages, is naturally no exception, and low-caffeine coffee has also been introduced, namely the decaf coffee commonly seen in coffee shops today. So what are the characteristics of decaf coffee? Then [more…]